Thibaut Launches New Woven Fabric Program for 2007 and Introduces New “Tea
House” Woven Fabric Book
April 2007
Marketing/Design/Trend Info
Stacy Senior Allan 800-223-0704 x111
Molly McDermott 800-223-0704 x134
Press Mailing Contact
Deb Fedasiuk 480-694-7597
Tea House Wovens
Newark,
NJ – While Thibaut continues to maintain strong wallpaper
growth and add fresh, new collections, the company is breaking new ground
in fabrics in 2007 with the introduction of a new Woven Fabric Program.
The first in this series is the company’s “Tea
House” Woven
Fabric Book, complementing the new “Tea House” Wallpaper
and Printed Fabric Collections. The woven fabrics are exclusive designs,
created in-house by the Thibaut design studio. They come in durable rayon/cotton
blends and in a variety of dramatic patterns, small prints, and simple solid
and tonal textures to complement any room. Varying weave techniques from
polished to textured to contemporary matelasse fabrics are all available.
Thibaut will introduce several additional themed collections like Tea
House later this year, each with coordinating wallpaper, fabrics, and woven upholstery
fabrics. Plans are also underway to introduce a basic “tools of the
trade” collection
offering solids with a wide range of color options.
According
to Stacy Senior, Thibaut Marketing Director, the enhanced fabric program aims
to make the job of designers easier. “We are offering Thibaut’s
signature color palette in a wide, comprehensive range of product categories,” she
points out. Thibaut will continue its reputation of keeping products in good
stock and offering quick shipping backed by superior customer service. New
fabric lines will be promoted through a handy “Search” mechanism
on the company’s web site, and through advertising in consumer magazines
like House Beautiful, Veranda, and Southern
Accents. Call 800-223-0704
for more information.
Founded in 1886, Thibaut is the oldest continuously operating wallpaper
company in the United States. Known for its exceptional and unique designs,
the company distinguishes itself from its competitors with inspiring color
palettes, fresh interpretations of classic designs, and exclusive artwork
created by an in-house design team. Design styles range from historic reproductions,
toile, and chinoiserie to tropical and novelty patterns. Designers and consumers
have been attracted to the firm’s creative designs that “push
the envelope,” their exclusive print fabrics, new woven fabric lines,
and their market-tested products that help inspire people to decorate.